
Clean-Crafted. Mama-Owned. Made in the USA.
No greenwashing. No overwhelm. Just truly clean makeup, handcrafted tallow skincare, and herbal support for the everyday family.
IMPORTANT UPDATE:
Candid Naturals will be taking a short Christmas break from December 20th through December 26th so I can rest, reset, and spend time with my family after a full and beautiful holiday season!
What this means for you:
• Orders placed before December 20th will be processed and shipped immediately
• Any orders placed between December 20-26 will ship AFTER the 26th
• The shop will resume as usual December 27th
E-Gift Card
Treat yourself or a loved one to the gift of natural health & beauty! Our E-Gift Card* has you covered, providing access to a range of products that'll give you that feel-good glow, all without breaking the bank.
*NOT a physical card - this is an E-Gift card that will be emailed either to you or the recipient.

WHY CHOOSE US?
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Truly Clean Ingredients
Free from parabens, synthetic fragrance, fillers, and harsh preservatives. No fluff - just what your skin actually needs.
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Mama-Owned, American Made
We make or source each product with care, right here in the USA.
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Faith-Driven Mission
Our goal is to serve and simplify - helping you make life a little less toxic.
Real Reviews from Real People
Let customers speak for us
from 247 reviewsI bought two lip sets as gifts for my daughters for Christmas and wish I had been able to grab several more!
These are so perfect! Beautiful packaging and I opened up one of the sets to check out the balms. They are amazing.
I will be buying more for myself and my Mom! ♥️
I’ve been on a mission to find a good non toxic foundation and this is it! It honestly wears the same as my ole time favorite designer foundation but it’s even better because it doesn’t have all the harmful chemicals . It provides great coverage and looks so natural on the skin. I also appreciate that samples can be purchased as it difficult to know your color based of what you see online. So greatful I found this company.
I love this mascara. Glides on, no clumping, zero toxins…it is exactly what I need. I have been enjoying this brand for quite a while now and won’t go back to anything else!
Within the last few years, particularly 2020, I really started desiring and asking the Lord to help me to honor my temple and glory to God he has. I started wearing makeup at age 3 for mini pageants my mom had us children in and I always just gravitated to wearing lots of products. As I have gotten older, I have realized all of the toxic chemicals I have been using and how they are affecting my health. I started looking for better alternatives.
Having a platform like Public Square has been wonderful! Candid Naturals has the BEST foundation that I have ever used! There is no smell. The texture feels like silk or satin to your skin. My skin is glowing and the color is perfect! The coverage is natural and it feels super natural. It blends beautifully!I have been raving about this product to my husband and teenage sons because I have been in awe that something so incredible exists! The shipping was free and my product came so fast! Like 4 days! I am repurchasing and trying more of their products! May the Lord bless this business and keep them for many years to come!
I love their products, especially knowing that they are "cleaner".
I absolutely LOVE this product! It goes on beautifully, even on my maturing skin. No irritation or sensitivity which I get with a lot of the products out there. It's light but it works great! LOVE! LOVE! LOVE!
I absolutely love this foundation! It goes on nice and smooth, doesn't feel cakey, and lasts all day.
Online shopping is easy and Sarah goes above and beyond for her customers! Everything I have ordered has been high quality, has nice packaging, and a nice light smell to it.
Loved the Makeup Primer!
Worked beautifully with the foundation and gave such a perfect application!
Love my first experience with shopping at Candid Naturals!
I received a personal note from the owner and such fast shipping!
Will be ordering again and recommending to friends and family!
Beautiful foundation with great coverage!
I tried a few different sample sizes and found that the light-cool shade 02 was the perfect match for me!
The foundation feels great on my sensitive skin and does not cause any kind of breakouts or irritation. Finding a natural foundation that does such a beautiful job and has such a great shade match is really exciting!
Thank you for offering such great samples and they last for several uses!
I'm looking forward to purchasing a bottle of the foundation!
This is my favorite! It is light, goes on smooth, stays all day and the added bonus is it is a clean formula!
Love this product and highly recommend! Very lightweight and it matched my complexion perfectly.
This is my new daily tinted lip balm. It has just the right amount of color and is moisturizing, leaving your lips soft and supple in our dry weather. I love it!
I have tried several magnesium sprays in the past and I can say the Candid Naturals Magnesium Balm is my go to every single night at bedtime. Rub it on my neck, back and feet to relieve the days pains and to relax the muscles. Thank you for making another product that works, is natural and moisturizing too. Thank you Sarah!

REAL TALK
WHY CANDID NATURALS EXISTS
Hey, I'm Sarah! When I started my journey toward cleaner living back in 2009, it felt exciting — empowering even.
But somewhere along the way, the wellness world got louder, more complicated, and overwhelming. Suddenly there were endless rules, endless products, and endless pressure to get it all right — and honestly? Even after years of living this way, I found myself wanting to tune it all out.
If you've ever felt that way too — you're not alone. And you're exactly why I created Candid Naturals.

New to Clean Beauty? We’ve Got You.
Whether you’re starting your clean journey or just looking for beauty that aligns with your values — we make it easy.
Our USA-made makeup is simple, safe, and stunning. With shade-matching, sample packs, and honest labels, we help you feel confident, without the clutter.
CLEAN BEAUTY COLLECTION
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*Natural Liquid Foundation | Nourish + Perfect*Natural Liquid Foundation | Nourish + Perfect- Regular price
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$1.99 $37.99 - Regular price
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- Sale price
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$1.99 $37.99
BEST SELLER -
Natural Lash Mascara | Thicken + LengthenNatural Lash Mascara | Thicken + Lengthen- Regular price
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$19.99 - Regular price
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- Sale price
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$19.99
BEST SELLER -
Natural Makeup Primer | Smooth + ProtectNatural Makeup Primer | Smooth + Protect- Regular price
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$1.99 $34.99 - Regular price
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- Sale price
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$1.99 $34.99
BEST SELLER -
Pressed Eyeshadow | Blend + Layer • ECO-Refill**Pressed Eyeshadow | Blend + Layer • ECO-Refill**- Regular price
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$8.99 $14.99 - Regular price
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$0.00 - Sale price
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$8.99 $14.99
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EMPTY Reusable Compacts for Eco-RefillsEMPTY Reusable Compacts for Eco-Refills- Regular price
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$2.99 $12.99 - Regular price
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- Sale price
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$2.99 $12.99
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Cream Concealer | Hydrate + Correct • ECO-RefillCream Concealer | Hydrate + Correct • ECO-Refill- Regular price
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$16.99 - Regular price
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- Sale price
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$16.99
BUNDLES
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Eyeshadow Trios | Clean, Buildable ColorEyeshadow Trios | Clean, Buildable Color- Regular price
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$39.99 - Regular price
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$50.96 - Sale price
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$39.99
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Candid Calm | Discovery Set for Sensitive or Stressed SkinCandid Calm | Discovery Set for Sensitive or Stressed Skin- Regular price
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$48.99 - Regular price
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- Sale price
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$48.99
5.0 / 5.0
(1) 1 total reviews
Add to cart NEW! -
Blue Tansy Balance | Discovery Set for Oily or Acne-Prone SkinBlue Tansy Balance | Discovery Set for Oily or Acne-Prone Skin- Regular price
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$48.99 - Regular price
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- Sale price
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$48.99
5.0 / 5.0
(1) 1 total reviews
Add to cart NEW! -
Candid Calm Bundle | 5-Pc Skincare RoutineCandid Calm Bundle | 5-Pc Skincare Routine- Regular price
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$121.99 - Regular price
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$152.95 - Sale price
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$121.99
Add to cart -
Radiant Renewal | Discovery Set for Dry, Dull, or Mature SkinRadiant Renewal | Discovery Set for Dry, Dull, or Mature Skin- Regular price
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$48.99 - Regular price
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- Sale price
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$48.99
5.0 / 5.0
(2) 2 total reviews
Add to cart NEW! -
Blue Tansy Balance Bundle | 5-Pc Skincare RoutineBlue Tansy Balance Bundle | 5-Pc Skincare Routine- Regular price
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$119.96 - Regular price
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$149.95 - Sale price
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$119.96
Sold out -
Herbal Harmony | Discovery Set for All Skin TypesHerbal Harmony | Discovery Set for All Skin Types- Regular price
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$48.99 - Regular price
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- Sale price
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$48.99
Add to cart NEW! -
Radiant Renewal Bundle | 5-Pc Skincare RoutineRadiant Renewal Bundle | 5-Pc Skincare Routine- Regular price
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$123.99 - Regular price
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$154.95 - Sale price
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$123.99
Sold out -
Herbal Harmony Bundle | 5-Pc Skincare RoutineHerbal Harmony Bundle | 5-Pc Skincare Routine- Regular price
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$117.99 - Regular price
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$147.95 - Sale price
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$117.99
Sold out

WHAT'S THE DEAL WITH TALLOW?
KEEP SCROLLING
THE DEAL IS...
Tallow is one of the most skin-compatible ingredients on earth — rich in vitamins A, D, E & K and almost identical to our skin’s natural oils.
We blend it with cold-pressed oils and healing herbs (like calendula, comfrey, and rose) for a nourishing formula that soothes, restores, and locks in moisture — without irritation or heaviness.
SKIN + BODY COLLECTION
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Herbal-Infused Tallow Balm* | Cleanse + HealHerbal-Infused Tallow Balm* | Cleanse + Heal- Regular price
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$27.99 $39.99 - Regular price
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- Sale price
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$27.99 $39.99
BEST SELLER NEW BIGGER SIZE! -
Revival Mist | Formerly Known as Skin & Hair MistRevival Mist | Formerly Known as Skin & Hair Mist- Regular price
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$17.99 - Regular price
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- Sale price
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$17.99
Add to cart NEW! -
Herbal-Infused Repair Serum | Nourish + RestoreHerbal-Infused Repair Serum | Nourish + Restore- Regular price
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$29.99 $32.99 - Regular price
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- Sale price
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$29.99 $32.99
NEW! -
Tallow Lip Balm | Nourishing Herbal InfusionTallow Lip Balm | Nourishing Herbal Infusion- Regular price
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$7.99 $9.99 - Regular price
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- Sale price
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$7.99 $9.99
NEW PACKAGING! Sold out -
Herbal Infused Tallow Cream | Nourish, Calm & Restore NaturallyHerbal Infused Tallow Cream | Nourish, Calm & Restore Naturally- Regular price
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$27.99 $43.99 - Regular price
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- Sale price
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$27.99 $43.99
BEST SELLER -
Herbal Tallow Skin Care Duo | Discovery SetHerbal Tallow Skin Care Duo | Discovery Set- Regular price
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$14.99 - Regular price
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$15.99 - Sale price
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$14.99
4 NEW SCENTS! Sold out
30% OFF WHILE THEY LAST
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Vegan Makeup BrushesVegan Makeup Brushes- Regular price
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From
$7.69 - Regular price
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$10.99 - Sale price
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From
$7.69
5.0 / 5.0
(1) 1 total reviews
RETIRING! -
Hydration Drops: Unsweetened Electrolytes for Any BeverageHydration Drops: Unsweetened Electrolytes for Any Beverage- Regular price
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$9.09 - Regular price
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$12.99 - Sale price
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$9.09
5.0 / 5.0
(2) 2 total reviews
Add to cart LAST CHANCE -
Magnesium ComplexMagnesium Complex- Regular price
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$18.19 - Regular price
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$25.99 - Sale price
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$18.19
LAST CHANCE Sold out -
Bamboo ToothbrushBamboo Toothbrush- Regular price
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$3.49 - Regular price
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$4.99 - Sale price
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$3.49
LAST CHANCE Sold out -
Women's Balance | Herbal Wellness ExtractWomen's Balance | Herbal Wellness Extract- Regular price
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$11.89 - Regular price
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$16.99 - Sale price
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$11.89
5.0 / 5.0
(1) 1 total reviews
Add to cart RETIRING -
HiBAR Curl Shampoo BarHiBAR Curl Shampoo Bar- Regular price
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$9.79 - Regular price
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$13.99 - Sale price
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$9.79
Add to cart LAST CHANCE -
HiBAR Curl Conditioner BarHiBAR Curl Conditioner Bar- Regular price
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$9.79 - Regular price
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$13.99 - Sale price
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$9.79
Add to cart LAST CHANCE
OUR STORE
712 Rivard Street, Suite 12
Somerset, Wisconsin 54025
Contact us to schedule a time to shop or pick up an order!